Building a Business is Hard.
Building One That Can Thrive Without You Is An Art.
Coda Advisory wasn't born from theory; it was forged through decades of real-world business building. Our founder, Aidan Mountford, has spent his career in the trenches of startups and established companies across a wide range of industries, including software, IT, telecommunications, energy, and construction.
He repeatedly faced the "problem of success": the 'project' was always to build a valuable business and then engineer a successful exit or transition. This journey, repeated across both private and ASX-listed companies, revealed a universal truth: the path to a successful exit isn't just about growth; it's about making yourself redundant. Coda Advisory was created to share that blueprint.
Our Guiding Philosophy
Our approach is grounded in three core values that have been tested and proven in high-stakes business environments.
- Radical Honesty
We believe progress is impossible without truth. We provide the critical, independent analysis and candid feedback that founders rarely get. - Relentless Execution
A great strategy is useless without disciplined execution. Our focus is on moving past the "talk fest" and implementing practical, proven tools that create real, measurable results.
- Creative Problem-Solving
Every business is unique. We leverage decades of experience in high-stakes situations to develop innovative, often unconventional, strategies for growth, turnarounds, and succession.
Meet the Founder
Aidan Mountford is a seasoned business builder with over 30 years of experience as a director and senior executive. His career has been defined by a simple but challenging mission: to build valuable businesses and engineer successful exits.
As a senior executive and COO in both private and publicly-listed companies, he has a proven track record of driving significant revenue growth, overseeing complex turnarounds, and leading the review, stabilisation, and divestment of substantial business units.
This journey, from co-founding startups to navigating major market fluctuations like the GFC and COVID-19 pandemic, provided the hard-won experience that forms the foundation of Coda Advisory.
A graduate of the Australian Institute of Company Directors (GAICD) and a Fellow of the Australian Institute of Management (FIML), Aidan founded Coda with a single purpose: to serve as a peer and partner to fellow business owners, providing the strategic guidance needed to navigate the "problem of success" and build a business that can thrive without them.
Ready to Architect Your Next Chapter?
If our story resonates with you, the next step is a confidential conversation about yours.